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Evidence-based formulas for focus, calm, and sleep

The mind, brought to a point.

Three formulas, each built on a single published dose, for the parts of your day that need to sharpen, settle, or switch off.

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A more honest kind of supplement

Most labels ask you to trust them. We'd rather you didn't have to. Every formula behind The Point is built the way a study is built — at a stated dose, for a stated reason, with nothing folded into a blend to quietly dilute what's actually inside.

— The full ingredient breakdown is published on every product page, not buried in a PDF.

One system, three points in your day.

Each formula is dosed for a different job — clearing your head, quieting the noise, or letting go of the day.

Morning
Clean · non-stimulant
Focus $42

Clear, sustained attention with your coffee or in place of it. No spike, no 2pm wall.

L-Theanine 200mgAlpha-GPC 300mgCiticoline 250mgRhodiola Rosea 200mg
Midday
Steady · no fog
Calm $40

Takes the edge off when the noise builds, without dulling you down or slowing your thinking.

Ashwagandha KSM-66 300mgL-Theanine 200mgMagnesium Glycinate 150mgSaffron Extract 30mg
Night
Fall asleep · stay asleep
Sleep $44

Falls you asleep faster, keeps you there through the night, and lets you wake up actually rested.

Magnesium L-Threonate 144mgApigenin 50mgGlycine 3gL-Theanine 200mg
How it fits your day

Formulated for how your day actually moves.

Morning

Focus

With your coffee, or in place of it — clear thinking for the hours that need it most.

Midday

Calm

When the noise of the day starts to build, before it turns into a headache or a short fuse.

Night

Sleep

Thirty minutes before you wind down, so your body gets the signal before your head hits the pillow.

One system. Every part of your day accounted for.
Standards

Dosed like research, not like a label.

01

Full transparency

Every ingredient, every milligram, published on every product page — not folded into a proprietary blend.

02

Third-party tested

Every batch verified independently for purity and potency before it ships. Results available on request.

03

Evidence first

Nothing goes into a formula without a published dose behind it. If the research doesn't support it, it isn't in the bottle.

Why we built it this way
"I kept looking for a supplement brand that treated my mind with the same rigor a researcher would — and kept finding marketing instead of evidence. So we built the one we couldn't find: no proprietary blends to hide behind, no claim without a study attached, formulated for people who take their mind seriously."
— Founder, The Point
In use

What people notice, mostly.

"The first supplement I've taken where I actually looked up the studies myself — and they held up."

H. Reyes — Focus

"Calm doesn't knock me out or slow me down. I just stop clenching my jaw by 3pm."

D. Okonkwo — Calm

"Finally something that treats focus and sleep as one system instead of two products working against each other."

L. Marchetti — Focus + Sleep
Questions

Before you order.

Yes. The three formulas are built to work together without overlap — Focus in the morning, Calm midday, Sleep at night, with no shared ingredients that stack unintentionally.

Every ingredient is dosed at the amount used in the clinical research behind it. Nothing is included just because it sounds good on a label.

No — Focus is stimulant-free. It's built for clean, sustained clarity rather than a spike and a crash.

Most people notice something within the first few days. Full benefits tend to build over two to four weeks of consistent use.

Yes. Every batch is independently tested for purity and potency, and results are available on request.

Ready when you are

Your mind deserves the same rigor you'd expect from anything else you trust.

Start with The Point
Get in touch

Questions before you order, or want early access to what's next?

Leave your email and we'll get back to you directly — usually within a day.

Prefer email? Write to hello@thepoint.co